Bee For Boutique
When fashion retailer Bridgette approached us to help her with the branding and marketing of the online store, little did she know how much things were about to change for her and the B For Boutique business.
As the website was using the URL BeeForBoutique.com it made sense to introduce greater consistency and so we suggested the name change from “B” to “Bee” For Boutique. This also gave us some fertile design elements to play with and so introduced the “queen bee” graphic to the mix. This also led the color palette choice, basing it on the traditional yellow and black bee colors, but giving it a twist with a glitzy gold to give to a more fashionable and blingy feel which suited the styles on offer.
The bee theme also guided the development of the ‘fashion fit for a queen’ tag line and so the transformation was complete with a new upmarket and stylish brand that has been rolled out across the webstore and social media.
(Click any image to enlarge)